Backmarker: win Sunday, sell Monday

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August 15, 2013 Contributing Editor|Articles|Articles RSS

In 2001, Mark Gardiner gave up his career in promoting, and moved to the Isle of Man to live out his childhood dream of racing within the TT. After returning to the U.S., he wrote a memoir of that experience, riding Man, which is now in development as a characteristic movie. His column, Backmarker, appears at everything from the motorbike business as an entire to intensely own ‘inside studies.’

Marco Melandri right and previous Daytona 200 winner Chaz Davies left are at present fourth and fifth in the Superbike World Championship standings. The standing of the BMW factory team, youngsters, is shakier.

whatever happened to “lift on Sunday, sell on Monday?”

closing month, World Superbike fanatics were stunned to study that BMW Motorrad would not have a manufacturing unit presence in the collection after 2013.

The announcement landed with a thud in a season when, commercially talking, motorcycle highway racing could stand a little extra first rate information. Rossi’s return to successful techniques, the emergence of Marc Marquez as another alien and the written-in-Hollywood storyline of Lorenzo and Pedrosa’s synchronized collarbone fractures all boosted fan interest, which is first rate. however here within the U.S., television insurance is sketchy—AMA teams panicked when they had been told their Laguna Seca races wouldn’t be televised in any respect. Grids are sparse, and attendance is down in key European markets. Spain, Portugal, and Italy are in economic freefall. Unemployment among the young guys who make up the audience for motorbike racing is ridiculous.

In that context, BMW’s announcement appeared like in fact base news.

“at the conclusion of the 2013 season, BMW Motorrad Motorsport will terminate its factory involvement in the FIM Superbike World Championship. The main focus and some of the elements of BMW Motorrad’s commitment to activity will swap to different motorsport activities like the successful overseas consumer sports programme from 2014 on.”Racing industry insiders may also have been more sanguine than enthusiasts. We’ve heard this all before, for starters. They had been going to withdraw before the 2012 season, too. And BMW’s existing manufacturing facility SBK group blurs the definition of “factory” anyway. besides the fact that children the manufacturing facility continues to deal with motor development, BMW doesn’t administer the group. The crew’s basically believe Racing, doing company as BMW GoldBet Italia. feel Racing is based 10 kilometers outside Bologna, and was prior to now the Ducati ‘manufacturing facility’ race shop.

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